Finalists revealed in National Awards for the Children’s Activities Sector!

The finalists for the prestigious What’s On 4 Kids Awards 2019’ with Morton Michel have now been announced – and babyballet is amongst them!

These pioneering awards were launched in 2007 to celebrate the UK’s best children’s clubs and classes, along with leaders, volunteers and party providers for children – as nominated and voted for by the experts – parents, carers and parents-to-be.

Over more than a decade, the What’s On 4 Kids Awards have become established as the industry accolade with hundreds of exceptional businesses and individuals in the flourishing sector keen to be part of the action and be in with a chance to be revealed as a finalist or winner!

Now in its 13th year, this National awards programme welcomes the return of headline sponsor Morton Michel and supporters STA and ClassBiz alongside ceremony hosts, NatWest. Parents and carers logged on to What’s On 4 Kids to cast a massive 80,000 nominations and votes to ensure that their ‘most-loved’ were in the running.

babyballet is officially a finalist in the ‘Most Loved Music, Dance and Performing Arts Activity’ AND ‘Most Loved Baby Activity – Franchisor’ category which means we are invited to the prestigious ceremony which will be held by NatWest in London on 11th October 2019.

There are 29 exciting categories in total ranging from ‘Most-Loved New Activity’ and ‘Most-Loved Activity Leader’ across the regions to the highly esteemed ‘Industry Champion of the Year’ which is judged by the Children’s Activities Association Board of Trustees.

Whats on 4 Kids 2019

We are ‘tutu’ proud that our brand and franchisees have been voted as finalist in FOUR categories!

Sending HUGE congratulations to Miss Jennifer and her team at babyballet Southport, Formby and Crosby who have been voted as finalist in the ‘Most Loved Baby Activity – Franchise’ category. Two of our wonderful teachers, Miss Rosalia from babyballet Derbyshire Central and Miss Laura from babyballet Crystal Palace and Forest Hill, have also been voted as finalists in the ‘Most Loved Activity Leader or Business Manager’.

This year, we are also sponsoring one of the categories, ‘Most Loved Sports or Physical Activity’. Toddler Sense, Tumble Tots, Barracudas Activity Day Camps, EdStart Coaching and Water Babies have all been voted as finalists in this category and we can not wait to see the five finalists at the Awards event on the 11th October.

Claire O’ Connor, CEO of babyballet, said:

Claire O' connor

Sue Lee, Managing Director for Morton Michel sent her congratulations:

‘Morton Michel is thrilled to sponsor the What’s On 4 Kids Awards for a second exciting year.  We know just how dedicated, passionate and hardworking the people who make children’s activities possible are and we are honoured to support these awards that shine a light on the very best.  We applaud all the finalists for making it to the final stages and we cannot wait to celebrate together at the ceremony.  Congratulations from all of us at Morton Michel!’

Nick Howe, Regional Enterprise Manager for NatWest Business Banking in London & South East, added:

‘At NatWest we are keen to support growing businesses – the lifeblood of the UK economy – by being more than just a provider of financial services. We are delighted therefore to be the official hosts for the 13th National What’s On 4 Kids Awards! We congratulate all those many businesses through to this exciting final stage and can’t wait to welcome and celebrate those providers parents have voted the UK’s finest to our London Bishopsgate HQ.’

What’s On 4 Managing Director, Sam Willoughby, concludes:

‘Each and every year it’s a pleasure to welcome back so many activities, keen to be part of these National awards once again but it’s also so exciting to see the new nominees from this thriving sector being showcased for the first time. We know from parents’ testimonials how clubs, classes and individual leaders have such a positive impact on the lives of their children and it’s an honour therefore to publically recognise and celebrate these activity providers in this way. Huge thank you to NatWest, Morton Michel and all our sponsors and supporters as well as the thousands of parent voters for being such a massive part of the What’s On 4 Kids Awards 2019’.


Wishing lots of luck and magic to all of the finalists in the What’s On 4 Kids awards!

For more information about our babyballet classes, please go to our website.


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